Privacy Policy
Your Privacy Matters to Vexira
Last Updated: January 15, 2025
Introduction and Scope
At Vexira, we take your privacy seriously and are committed to protecting your personal information. This comprehensive privacy policy explains how we collect, use, store, and safeguard your data when you interact with our link building platform and services. By using vexira.com and our related services, you acknowledge that you understand and agree to the practices described in this policy.
This policy applies to all users of our platform, including visitors, registered users, clients, and partners. We operate from Pakistan and serve clients globally, ensuring compliance with applicable privacy laws and regulations while maintaining the highest standards of data protection.
Information We Collect
We collect various types of information to provide and improve our link building services. Understanding what we collect helps you make informed decisions about sharing your information with us.
Personal Information
- Contact details including your name, email address, phone number, and business address
- Account information such as username, password, and account preferences
- Professional information including company name, job title, and industry details
- Communication records from emails, support tickets, and phone conversations
- Payment information including billing addresses and transaction records (payment data is processed securely through third-party processors)
Technical and Usage Data
- Website analytics including IP addresses, browser types, operating systems, and device information
- Platform usage patterns, feature interactions, and service utilization metrics
- Cookies and similar tracking technologies to enhance your experience and understand platform performance
- Link building campaign data, target websites, and performance metrics related to your projects
- Search queries, filters applied, and content preferences within our platform
How We Use Your Information
Your information enables us to deliver exceptional link building services and continuously improve our platform. We use your data responsibly and only for legitimate business purposes that benefit your experience with Vexira.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Service delivery and account management | Contact information, account data, project details | Contract performance |
| Platform improvement and optimization | Usage analytics, technical data, feedback | Legitimate interest |
| Customer support and communication | Contact details, communication history | Contract performance |
| Marketing and promotional activities | Contact information, preferences | Consent or legitimate interest |
Data Sharing and Third Parties
We carefully control how your information is shared and only work with trusted partners who meet our strict data protection standards. Your data is never sold to third parties for their independent use.
Service Partners
We work with carefully selected third-party service providers who help us deliver our link building services. These partners include web hosting providers, email service platforms, analytics tools, and payment processors. All partners are bound by strict confidentiality agreements and data processing terms.
Legal Requirements
We may disclose your information when required by law, legal process, or government request. This includes compliance with court orders, regulatory investigations, or law enforcement requests. We will notify you of such disclosures unless prohibited by law.
We never sell, rent, or trade your personal information to third parties for their marketing purposes. Your data remains under our protection and is only shared as described in this policy.
Data Security and Protection
Protecting your information is fundamental to our operations. We implement comprehensive security measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction.
- Industry-standard encryption for data transmission and storage
- Multi-factor authentication and access controls for our systems
- Regular security audits and vulnerability assessments
- Employee training on data protection and security best practices
- Secure data centers with physical and digital access controls
- Incident response procedures for potential security breaches
- Regular backups and disaster recovery protocols
Your Privacy Rights
You have significant control over your personal information and how we use it. We respect your rights and provide clear mechanisms for exercising them.
Access and Portability
You can request a copy of all personal information we hold about you. We provide this data in a structured, commonly used format that allows you to transfer it to other services if desired. Requests are typically fulfilled within 30 days.
Correction and Updates
You can update your personal information at any time through your account settings or by contacting our support team. We encourage you to keep your information current to ensure optimal service delivery.
Deletion and Erasure
You may request deletion of your personal information, subject to certain limitations for legal compliance and legitimate business purposes. Account deletion permanently removes your data from our active systems within 90 days.
Marketing Communications
You can opt out of marketing communications at any time using the unsubscribe links in our emails or by updating your communication preferences in your account settings. Essential service communications will continue as needed for account management.
Data Retention and Deletion
We retain your information only as long as necessary to provide our services and comply with legal obligations. Our retention periods vary depending on the type of data and purpose for processing.
- Account information: Retained while your account is active plus 2 years after closure
- Project data and link building records: 5 years for performance tracking and service improvement
- Financial records: 7 years as required by accounting regulations
- Support communications: 3 years for quality assurance and service improvement
- Analytics and usage data: 2 years in aggregated, anonymized form
- Marketing data: Until you withdraw consent or object to processing
International Data Transfers
As a global link building platform, we may transfer your data internationally to provide our services effectively. All international transfers are protected by appropriate safeguards to ensure your data receives adequate protection regardless of location.
We use standard contractual clauses, adequacy decisions, and other approved mechanisms to protect international data transfers. Our primary data processing occurs within Pakistan, with selected cloud services and partners operating in regions with adequate data protection standards.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze platform performance, and provide personalized services. You can control cookie settings through your browser preferences, though some functionality may be limited if you disable certain cookies.
Essential Cookies
These cookies are necessary for basic platform functionality, including login sessions, security features, and core service delivery. Essential cookies cannot be disabled without affecting platform operation.
Analytics and Performance
We use analytics cookies to understand how users interact with our platform, identify popular features, and optimize performance. This data helps us improve service quality and user experience.
Personalization
Personalization cookies remember your preferences, settings, and previous interactions to provide a customized experience. These cookies enhance usability but are not essential for basic functionality.
Children's Privacy
Our services are designed for business use and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected data from a minor, we will promptly delete such information and terminate any associated accounts.
Parents or guardians who believe their child has provided information to us should contact our privacy team immediately for assistance with data removal and account closure.
Policy Updates and Changes
We regularly review and update this privacy policy to reflect changes in our services, legal requirements, and industry best practices. Significant changes will be communicated through email notifications and prominent platform notices.
Continued use of our services after policy updates constitutes acceptance of the revised terms. We encourage you to review this policy periodically to stay informed about how we protect your information.
Material changes affecting your rights or data processing will be highlighted clearly and may require your explicit consent before implementation.
Privacy Contact Information
Privacy Officer: Vexira Data Protection Team
Email: help@vexira.com
Phone: +923311443905
Address: Dhoke Syedan Chowk, near Girja Road, Malik Colony
Rawalpindi, Punjab 46000, Pakistan
For privacy-related inquiries, data access requests, or concerns about how we handle your information, please contact our privacy team. We respond to all privacy requests within 30 days and are committed to resolving any issues promptly and transparently.